Business Cases
E-commerce
Transformed an e-commerce business by launching a subscription-based model and introducing a new product line featuring innovative STEM-based gifts. Conducted in-depth market analysis to identify niche opportunities that aligned with the company’s strengths. Developed and executed a go-to-market strategy, integrating CRM and marketing automation tools to optimize customer targeting and engagement. This strategic shift reduced the company’s dependence on seasonal sales, establishing a steady, recurring revenue stream. Within 12 months, this initiative boosted year-round revenue by 20% and increased customer retention by 25%.
Transforming Coffee Chain's Supply Chain for Transparency and Efficiency
We developed a transformative supply chain strategy for a coffee retail chain, focusing on economies of scale, trust, and traceability. By integrating AI-powered machine vision, blockchain for traceability, and IoT for real-time monitoring, we optimized operations and ensured ethical sourcing. The strategy reduced inefficiencies, improved supplier accountability, and boosted consumer trust, positioning the company as a leader in sustainable, transparent coffee sourcing.
EVTech's Investor-Ready Transformation
We helped EVTech, an electric vehicle startup, secure investor interest by developing a strategic investment plan. Our work included analyzing their financials, refining their value proposition around proprietary battery technology and sustainability, and creating financial projections and a market strategy. We also coached the leadership team on delivering a compelling pitch. This positioned EVTech for successful investor engagement and future growth.
Fueling EVTech’s Growth Potential
We identified key growth opportunities for EVTech, an electric vehicle startup, by assessing their financials, product roadmap, and market position. By refining their value proposition and crafting a strategic investment plan, we positioned them for successful investor engagement and future growth.
Driving Sustainable Growth for Indianapolis Support Services Group
we partnered with an Indianapolis-based group providing home and community-based support services, helping them identify and capitalize on growth opportunities. Through a comprehensive market analysis, we assessed their competitive positioning and uncovered key areas for expansion. We crafted multiple growth strategy options, each tailored to their unique value propositions and customer needs. After presenting a detailed, actionable plan for market entry and expansion, we successfully enhanced the firm’s strategic direction, positioning them for long-term, sustainable growth in their sector.
Enhancing Liquidity for a Global CPG Company
we partnered with a leading American multinational consumer packaged goods (CPG) company to develop a comprehensive Supply Chain Finance (SCF) strategy aimed at improving liquidity management and optimizing working capital. Through detailed benchmarking against industry competitors, we illustrated the value of SCF for both suppliers and buyers. Our analysis demonstrated how SCF implementation could directly enhance cash flow, improve financial efficiency, and strengthen supplier relationships. The tailored SCF strategy we delivered provided actionable insights that not only optimized financial performance but also increased supply chain resilience, positioning the company for long-term success.
Boosting Bogotá’s Investment through Marketing Innovation
We collaborated with a Colombian based Invest promotion agency for Bogotá through co-designing. We helped them revamp their marketing strategy and technology integration to drive investment growth. Through a detailed audit, We identified process improvements that cut manual effort by 25% and reduced deal closure times by 50%. We developed an omni-channel marketing campaign that integrated social media, email, and offsite marketing, leveraging automation to save $1 Million annually and increase conversion rates for companies entrepreneurship network platform by 30%. Additionally, we optimized their CRM system with automated workflows and a data quality checklist, improving data accuracy and investor engagement tracking. By conducting market research and interviewing key stakeholders, we identified $12 Billion in potential investment opportunities in emerging sectors, positioning Invest in Bogotá as a leading destination for foreign investments and startup ecosystem in LATAM.
